In the Fertile Period , Women Want Men Look

In the Fertile Period , Women Want Men Look

The desire to attract the opposite sex often makes the weather very concerned with the clothes they wear . In fact they will tend to choose sexy underwear for the attention . However , this only happens when women entered the fertile period .

According to the research of Dr. Kristina Durante of the University of Minnesota , published in the Journal of Consumer Research , the courage to buy sexy underwear is due to the influence of the subconscious those who want to look more stunning than other women ." This is because , women who are entering a period of fertile releases hormones that have a direct impact on their behavior while shopping , " said Durante . " Usually the female instinct unconsciously encourage them to look as attractive as possible . "

According to Durante , the desire to buy sexy underwear due to a desire to win the men's attention from other women . In other words , women who are fertile men do not want to pay attention to other women .The results were obtained after surveying women themselves who are in various phases of the menstrual cycle . They were given a variety of pictures of other women before being asked to select the clothes they want to buy .

As a result, women who are ovulating tend to prefer pictures of women dressed attractive to improve their appearance , compared to women who dress picture unattractive , or who live in rural areas . Otherwise the behavior was not seen in women who are not ovulating .

Durante continued , " In order to attract the opposite sex that is , a woman needs to assess the attractiveness of other women in the neighborhood to make himself look ' eye - catching ' in the eyes of the man. "